As part of their brand renewal I was asked to consult Ubuntu on their visual identity and design system. One of the main things to consider was how to control the visual brand image but, at the same time, keep the brand elements available for all the users. Maintaining a vibrant and engaged community is essential for an open-source project like Ubuntu. Keeping contributors motivated and resolving conflicts within the community can be challenging, however. This project was an interesting dive into the world of open source philosophy and community.