Hei is an eco-friendly and natural makeup line with biodegradable packaging, to decrease the amount of micro-plastics ending up in the oceans. I worked as an art director and created a visual identity, logo, packaging and marketing materials for a new cosmetics brand launched in London. With the team we also created the slogans that highlight the core messages and cheeky nature of brand.
Art direction and visuals done my me, assistant copy writer Ines Grego, logo animation Alexander Marqués & Tomas Picasso.