About me
Great to see you here! I’m Janni, a Creative Director and illustrator from Finland. I help organizations turn complex ideas into clear, impactful design by making brand communication not only authentic and relatable, but also strategically effective. My work goes beyond visuals to consider the bigger picture: the audience, the business and the story that makes a brand truly connect.
Over the past ten years, I’ve worked with clients in industries ranging from finance and healthcare to quantum computing, energy solutions and digital transformation. With a Master’s degree from Aalto University in Business and Economics, I bring both creative insight and business understanding into every project. You can see more of my background, degrees and certificates on Linkedin.
I draw inspiration from art, culture and everyday life, and I encourage my clients to be bold, to stand out, and to embrace design as a driver of change. If this resonates with you, I’d love to connect and explore what we can create together. Let’s talk more!
Services
Strategy & consultation
Clear brand strategy defines the brand’s direction, identity, and messaging by analyzing the company’s goals, target audience, and competitive landscape to develop a clear brand positioning. Together we make sure that all brand elements align with the company’s values and objectives. By clarifying the brand's purpose and message, right strategy helps your company differentiate itself, strengthen its market presence, and create a more meaningful connection with the audience.
Visual brand design
A well-crafted visual identity creates a consistent and memorable impression, ensuring that the brand stands out in a competitive market. By aligning design elements with the company’s values and target audience, it enhances brand recognition and supports effective communication. In an increasingly crowded marketplace, a strong visual identity becomes a vital tool for differentiating the brand and fostering customer loyalty, and driving long-term success.
lllustrations & graphics
Custom-made brand illustrations and other brand graphics make the brand more engaging and memorable, helping convey key messages and values more effectively. Custom visuals also enhance storytelling, allowing brands to connect emotionally with their audience. By maintaining visual consistency across all platforms, companies strengthen brand recognition and foster deeper customer loyalty, making their brand more distinctive in a competitive market.
