ADN Asia Democracy Network

Together with the brand experts at Superson, I created a visual identity for the ADN Asia Democracy Network. ADN is a non-profit organisation working beyond country borders in Asia in order to improve democracy. We aimed for the visual identity to have fresh and trustworthy feeling, so that it appeals also to the younger crowd. The logotype ADN forms a symbolic “pathway to democracy” and this unique shape was used as brand element as well.

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